Wrong stakes

One of the marks of an unconscious approach to life or business is to get the stakes all wrong. This approach has two modes – a mission critical mode and an unconscious mode. The mission critical mode involves words like “crisis” and, well, “mission critical” and could last long periods of time. The unconscious mode serves […]

Not selling Basecamp by the seat

Basecamp co-founder, David Heinemeir Hansson, had a thoughtful post about why they chose not to sell Basecamp by the seat. The problem with per-seat pricing is that it makes your biggest customers your best customers. With money comes influence, power and pressure. By maintaining a per-company pricing (regardless of size), no one customer’s demands would […]

Stable self illusion

We tell ourselves a story about the stable self illusion. This illusion involves telling ourselves that our personalities are stable over time. They were formed long before today and won’t change for the rest of our lives. All attempts at change are, thus, useless. But, that isn’t true. The longest running psychological study (63 years!) just released […]