Private victories, public victories

Segmentation is one of the basic marketing tenets. If you build a product, target a segment that will love its strengths and ignore its shortcomings. Similarly, if you want to build a blog that becomes massive (assuming you aren’t someone famous already), you are better off focusing on some niche. Examples of such niches are […]

Can’t talk yourself out of a problem you’ve acted yourself into

I was reminded of a wonderful story from Stephen Covey’s 7 Habits book (I seem to be in Stephen Covey remembrance zone these past weeks) about a man in his seminar complaining about his wife calling him every hour asking him where he was and what he was doing. He just couldn’t seem to convince her to trust him. Curious, […]