Ikea Retail Therapy

Swedish agency Åkestam Holst spent 2016 using Ikea ads to explore family dynamics in all shades. Then, they came up with an ad that was a masterclass in how to rethink advertising. With “Retail Therapy,” Ikea’s website renamed products to match common Google searches in Sweden. Here are a couple of examples – “My daughter […]

IKEA

Clay Christensen pushes product creators to look at their products as a vehicle to get a particular job done. FedEx, for example, fulfills the job of getting a package from here to there as fast as possible. Disney does the job of providing warm, safe, fantasy vacations for families. Great businesses get this concept. And, IKEA […]