Teachers and salesmanship

A great salesperson is always aware of the fact that buyers have one question in mind – “why should I bother?” His expertise in answering this question is what set Steve Jobs apart. Jobs didn’t just answer the question with “what” made Apple’s products special, he explained the “why” behind them and explained why you should care. The challenges […]

Kings of Podcasting

This was back in 2006. At Odeo, a podcasting company, times were tough. Evan Williams and his team were working hard at making the concept work but were finding motivation hard to come by. One evening, at dinner, his close friend and co-worker Biz Stone asked Evan a question – “If we continued down this […]