Every great brand takes a stand for what it believes in. When it does that, it says – “You may not like us.. and that’s okay.” Apple and Harley Davidson aren’t mass market products but they sure are authentic. There is a certain consistent beauty present across their products that comes from that authenticity.
It isn’t too different for us as individuals. When we stand for what we believe in, we also say “You may not like me.. and that’s okay.”
Until we do that, it is impossible to be authentic.
And, without authenticity, it is impossible to be happy.