But, I didn’t know

Too often, when we didn’t take the course of action we should have, our reaction is ‘But, I didn’t know..’

This begs the question – would you have done it if you knew? And, if so, why don’t you eat healthy, sleep enough, meditate, and exercise every day? For all our love for data, there’s more evidence about the importance of these habits than ever before. And, yet, we’re not much healthier.

That’s because it isn’t ‘I didn’t know’ that matters but ‘I didn’t feel.’ It is emotion that changes behavior.

So, as we prepare our next presentation in our attempts to inspire change, let’s take out all those charts filled with data that exist to educate. Instead, let’s use the most important data to stir emotions. The presence of data in itself isn’t the boon we think it is. It is up to us to use the data we have to create a compelling story. The data is the supporting actor. And, we have access to a better supporting cast than ever before.

But, as it has been the case through history, it is the story that is the star.

0 thoughts on “But, I didn’t know

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s