Every societal disruption, by definition, changes the nature of the era. Thanks to social media and the internet, one of the defining characteristics of this age is the sheer amount of chatter.
Every little thing we do produces a lot of noise. A piece of news that used to be local is now global. That’s because publishing space is infinite and everything is connected. That, however, is just an amplification of what used to exist.
The biggest change is that we are all journalists and we are all news worthy. Thanks to Facebook, LinkedIn, Twitter, and the like, our entire extended network knows of major life events and achievements. And, given the sudden increase in the number of newsworthy people (i.e. us), “news feeds” are thriving.
All of this is from the point of view of the consumer. As producers, however, what has changed is that little actions can create a lot of chatter. And, very little of this chatter really adds value.
Every once in a while, I find it helpful to stop and ask myself – what are you working to build? How much progress have you made?
It helps separate the signal from the noise.