The Apple Pay moment

I took a quick look at tickets for Kung Fu Panda 3 a few days ago on my laptop. As soon as I found them, I did something that I’d never done – I pulled out my phone, opened the Fandango app, found the movie and paid via Apple Pay (i.e. by just placing my thumb on the home button).

I generally make sure I do my online shopping on my laptop. I find it much easier to type in card details on my keyboard vs. on the phone. And, in most cases, there are plenty of auto fill options that make the process faster.

But, every time I’ve used Apple Pay on my phone, I have loved it. It just makes me feel good as I think of all the typing I’ve just avoided. And, even if my last experience buying tickets was a good 6 weeks back, I still remember the feeling.

This was definitely one of those moments when I noticed my behavior as a user, paused for a moment to observe myself and then said – “Wow!”

Apple Pay hasn’t taken off yet. But, I’m long on its prospects. It removes friction – and that’s what great products do.

Apple PaySource

0 thoughts on “The Apple Pay moment”

  1. I wholeheartedly agree with your take on it- it certainly does remove the friction from the paying process. I found myself standing in admiration of its ease of use, yet still feeling secure (if not more so) after using it the first couple of times.
    Our local grocery stores have started using it. As a woman with a purse, it easily saves me 2 minutes when checking out. Productivity is something that gets me excited and it makes the process of stopping for milk an easy one!
    I do hope it gets a foothold and takes off.

  2. Great moment of delight… typing out credit card details on a phone is *the worst*. That said, part of me WANTS there to be friction in making (non-trivial) purchases… so that you have to take a moment, pause, and think, do I really want to buy this? In other words, not sure I would trust myself with Apple Pay :)

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