Let’s say you own a store. Let’s now use Fred Kofman’s definition of consciousness – it is the ability to be aware and to choose.
As you are conscious within your store, you become acutely aware of the process you use to check customers out. It could be faster, much faster. But, you’re not able to think of a better solution now.
However, you’ve planted the seeds for subconscious processing. As you take a walk a few days later, you suddenly remember the checkout at process at a tourist spot the other day that you thought was incredibly efficient. What was the principle at place? Ah – they had a single queue instead of multiple queues. It just worked a lot better and seemed to eliminate customer frustration. You had some space constraints in your store. So, a single queue isn’t probably all that practical.But, wait – you could do 2 queues instead.
You try it out. It works much better already. But, you soon realize that you’ve now found the next bottleneck. The process thus continues.
The ability to make those disparate links is creativity. However, creativity wouldn’t be possible if you weren’t acutely conscious in the first place. To know what to change, you must know what is. And, to allow yourself to make those connections, you must allow for your subconscious to kick in. That can only come after consciousness.
A Buddhist monk once described the essence of zen to be the ability to focus on one thing at a time. That is the principle of consciousness at play.
With consciousness comes creativity…