For the longest time, you didn’t have too much of a say in crafting the “future you.”
Even two decades ago, those who worked “above” you in your organization had a big say in what opportunities you got to work on. Want to make that big career switch? Or, want in on that exciting new project? You just had to wait to get picked by the powers that be.
But, that’s changed.
Now, you have access to an incredible set of media tools to shape “future you.” You could demonstrate your penchant for coming up with ground breaking insights about the industry you want to work in on your blog or on LinkedIn. Facebook or Instagram can be incredible platforms to show off your artistic abilities. And, Twitter is a great place to build a following around your comedic wit or knack for pithy dialogue.
Like all good things in life, these tools are entirely what you make of them. You can use them to consume an endless stream of sticky content. Or not. If you decide to do so, these tools can be your customized digital garage to work on projects that would open up opportunities for “future you.”
Here are 3 simple questions to help craft your approach toward social media –
1. What sort of projects would you like to work on in the future?
2. What do you need to learn and ship to get access to those opportunities?
3. Which 1-2 social media tools could you use to build that body of work? If you really love the consumption, pick one other tool to consume (guilty pleasure allowance) and nix the rest.
You could choose to unconsciously engage in social media in ways that simply benefit their parent companies and hurt you.
Or, you can harness the tremendous power these bring and pick yourself to do work that matters.