Amy Krouse Rosenthal died a few days ago. If the name sounds vaguely familiar, you might have read her beautiful piece – “You May Want to Marry my Husband.” There are few things more powerful than a reminder of our mortality and that life happens in unexpected ways. And, Ms. Rosenthal’s note provided that for the a large section of the 5 million odd people who read her piece.
In her piece, Amy says – “I want more time with Jason. I want more time with my children. I want more time sipping martinis at the Green Mill Jazz Club on Thursday nights. “More” was my first spoken word (true). And now it may very well be my last.”
And, writing about those lines, Bryce Roberts (whose blog I enjoy reading) wrote a post called “The Time Thief.” In it, he said –
Notably she wasn’t asking for more time with her phone. Or with the brands that she’d built a relationship with.
They say that there is a war being waged for our time and attention. That companies of all kinds are competing for little spaces in our days and in our brains and in our shopping baskets. As with every war, there are winners and there are losers. If the brands, and social networks and media outlets win, who loses?
Maybe the reason for my ugly cry was that I know who loses.
And who is losing.
Our time on this planet is limited. And, it is ever so easy spending our limited time checking our social feeds, mulling pointless corporate politics, indulging our egos or feeding ourselves mental/emotional/physical garbage.
Here’s what I’ve noticed – in the final analysis, I’m yet to hear someone who wished they’d spent more time doing that. Of all regrets, there are two that I’ve heard and read about time and time again. First, they’d go out on a limb and take that risk they felt strongly about. And, second, they’d spend more time with those they love.
Not better, more. Better does matter. But, it only counts when there’s enough.
This is probably not new to any of us. We’ve probably read this somewhere before. But, if we’re not doing it, then we’ve not learnt it.
Well, its about time.
Life happens in unexpected ways.
So, there might just less time than we think.
Let’s make it count.