We always have a choice between doing the right things and doing things right. That is the difference between:
Leadership and Management
Effectiveness and Efficiency
Focus and Intensity or Focus as a verb and Focus as a noun
And several such ideas that are all just different ways of describing the difference.
The reason we talk about this difference is because, when push comes to shove, we often defer to optimizing doing things right because it is harder to pick the right things to do.
In many ways, it is a false choice. A false choice is the kind of choice where the answer is replacing the “or” with the “and.” We need management AND leadership, effectiveness AND efficiency and so on. We should be habitually focused on being able to do both.
But, when in doubt, our default setting needs to focus on the right things. In the spirit of Peter Drucker, there is nothing so useless as doing efficiently that shouldn’t be done at all.