Great products and brands have one thing in common – they understand the job their customer hires them to do. In technology firms, these jobs are called use cases. While a product might have multiple use cases, it is critical to have one or two killer use cases. One such example of a killer use case “Fuel on the run.”
In our core Marketing course at graduate schools, we studied the 3 killer use cases of McDonalds. One of them was around kids, one was around affordable food and the last one was what we described as “fuel on the run.”
To understand this better, imagine you are at the airport and have 30 minutes to go before your flight. You are hungry and want to grab something quick. It doesn’t have to be something tasty. You just need “fuel.” McDonald’s thrives on people who need a quick pit stop on the go.
It is a use case I relate to a lot because I look for hotcakes and a hashbrown when I’m on a road trip or at an airport. It is the only time I think of McDonald’s and they never fail to deliver.
There’s a lot not to like about McDonald’s. But, there’s also a lot to admire about the way they’ve nailed a simple use case.