The combination of germ theory and the treatment of water with Chlorine led to a giant leap in public health. Millions upon millions of lives were saved and modern city living was made possible.*
Soon, companies began developing products with Chlorine. However, the rise of the clean industry was due to the wife of a San Francisco entrepreneur who was convinced that a less concentrated Chlorine based bleach could revolutionize home cleaning. She began giving out free samples to her customers and, thus, Clorox was born. Soon, the clean industry became the lynchpin of advertising, thus created the “soap opera.”
The clean revolution had some interesting side effects. Thanks to chlorinated water, we created our first modern swimming pools and the first modern bathing suits followed. Around this time (thanks to this?), basic attitudes toward exposing the female body were reinvented. Of course, many other factors – Hollywood, the feminism movement- contributed. But, very few recognize the role that clean water played in contributing toward this massive societal shift in attitudes toward the freedom of women.
“The other big contribution of the clean movement is the clean rooms that produce today’s microprocessors. They are cleaned by pure H2O that is undrinkable as it is too clean. Irony abounds. :)” | Steven Johnson (paraphrased)
Source and thanks to: How we got to now by Steven Johnson
*Note: Organizations like The Gates Foundation is doing some incredible work in making sure the gains from clean are spread evenly. Half the population still doesn’t have access to clean drinking water. We’ve made a lot of progress since the 1860s but still have a long way to go… :)