Great art – a powerful movie, a wonderful painting or photograph or stirring music – stays with us because we feel connected to it. Those moments has moving in sync with the art and the artist. And, those fleeting moment can stay a powerful memories.
Work becomes art when it connects with others and inspires thought or change. We see examples of such art from time to time. We have likely experienced a great customer service experience that touched us, a presentation that inspired us and a meeting that left us feeling energized. But, it isn’t as common as it should be.
It turns out that great art requires vision and detail. It requires the artist to imagine something that resonates, articulate it and then sweat the details. Pixar dedicated six engineers and artists for about 3 years to get the protagonist Merida’s curly hair to look real. Of course, they could have chosen to not sweat that detail. But, do that a bunch of times and the movie would lose its magic.
The questions for us, then – how often do we create work that connects with those around us? Can we work to combine vision and detail in that weekly meeting we conduct? What about that next presentation?
Work becomes art when we care enough to make it so.