Content, Structure, Structure, Delivery

In the age of 6 page memos and product press releases (thanks Amazon), writing has become a core skill at work. Great professional writing brings together insightful content, a logical structure, and good delivery.

Insightful content is what gets us through the door when we write. This is different from public speaking as you can get away without saying much and still give a good speech. Insert a few jokes, say things your audience want to hear, and you could give a good speech. But, writing well is much harder than speaking – your content shines through (or not).

Assuming you have insightful content, the element that most gets in the way of good writing is a logical structure. While many labor under the assumption that they’d be better if their grammar, vocabulary, and language was better, “delivery” generally helps move very good writing to great writing. Structure is what moves you from passable to very good.

The challenge with structuring documents is that our first draft is often our first attempt at thinking through the idea or question at hand. And, once we put our ideas down, the initial structure becomes art that mustn’t be tampered with – in our minds. That, then, gets to the challenge of good structure – we need to find ways to either separate the thinking process from the writing process by structuring our narratives upfront. Or, we must write our first draft and then do a complete rewrite by putting yourself in the shoes of your audience.

I expect to write more about structure as I spend more time learning how to do so. However, the first step is improvement is awareness. Today’s takeaway is simple – when you write next, obsess about structure.